Ale's Portfolio WorkEducationAboutContact
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Lead / Head of Product · Design leadership
Also available for
Freelance & advisory
Speaking & workshops
Mentoring designers
Say hello →
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Ready to help you solve hard problems.
Charging atOptiml
Runs on2 cappuccinos a day
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I'm Ale. I lead product /
design at Optiml.

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Book a call with me30 minutes, video
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Full case study
Education
MSc, Design for InteractionTU Delft, 2018 to 2020. Human-Computer Interaction Design: research, behaviour, prototyping. BEng, Industrial Design EngineeringESEIAAT, UPC, 2013 to 2017. Product development, engineering, making things real. d.MBA, Business Strategy for DesignersParticipant, then tutor, 2022 to 2023. Unit economics and the commercial case for design.
Memorisely, AI coding for designersShort bootcamps: prompting and building working interfaces.
readme.txt
Then

Industrial design engineer (BEng, UPC), then HCI Design at TU Delft, then venture building. Research → prototypes → product → team.

Now

Lead Product / Designer and design engineer, B2B SaaS in Zürich. 10 years in product and service design, 5 leading teams. AI-native products, front-end shipped with engineering, design practice end to end.

Future

Healthy design teams and great products are the same job. Next: more AI-native products, more designers who think like strategists.

Imagen Insights Conference
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Human x AI, latest newsletter
Human x AI · Newsletter Why the most uncomfortable moment of our careers might also be the best one 5 August 2026 · 7 min read · Read on Substack →
Ale Godó
Lead Product / Designer
emailhello@alejandrablasco.com whatsapp+31 6 1443 6169 call30 minutes, video linkedinlinkedin.com/in/agblasco githubgithub.com/alejandragodob studioblas+co
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