WELCOME!

Hey, I'm Ale. A Design Lead, passionate about tech & innovation.

My work

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Nice to meet you! 

who am i?

I am an enthusiastic and versatile design and innovation lead, known for my ability to seamlessly blend technology and creative disciplines into my work. I have a diverse background in strategic design, innovation and creative technology. I am a real go-getter and I love making things happen.

6+

Countries I've worked In

30+

End-to-end design projects

6+

Years of Experience

20+

Products and Services built

Recent Projects

Curious about my work experience? I've selected some of the (not confidential) projects that I'm most proud of! Don't hesitate to contact me if you want to know more about a specific project.

See all projects


It's all about the

Design Process

SERVICE DESIGN

I specialize in designing end-to-end experiences. By applying a human-centered approach, I analyze customer touchpoints, identify pain points, and develop innovative solutions to enhance the overall journey. From mapping customer interactions to designing service blueprints, I create seamless and delightful experiences that drive customer satisfaction and loyalty.

User research

I conduct in-depth user research to gain valuable insights into your target audience. By employing various qualitative and quantitative research methods, such as interviews, surveys, and usability testing, I uncover user behaviors, preferences, and pain points. I will ensure that your products and services are tailored to meet the specific needs and expectations of your customers.

PRODUCT DESIGN

Drawing on my expertise in user-centered design principles, I create intuitive and visually appealing product experiences. From conceptualization to prototyping and iteration, I collaborate closely with stakeholders to develop user interfaces and interactive designs that strike the perfect balance between aesthetics and functionality. By putting the user at the center of the design process, I deliver products that engage, delight, and drive user adoption.

BUSINESS DESIGN

I help organizations refine their strategies, streamline processes, and foster innovation. By conducting thorough analysis and utilizing design thinking methodologies, I assist in identifying opportunities for growth and optimizing internal workflows. Whether it's aligning business objectives with customer needs or exploring new market segments, I enable businesses to adapt and thrive in a rapidly changing landscape.

Companies I've Worked with

WE Fashion
Shell
Influencer DNA
Fjord
Essent
Cygnific
Heineken
Blackbear
Accenture Interactive
oneUp
Flight Case
RAI Amsterdam
Loop Unique Companies
Roca
rechord.ai
thegreenroom
WarChild
Calvin Klein
Tommy Hilfiger
Quooker
Centre4Innovation
TU Delft
NGNY Devices
UPC
MOCoffee
Orkli
Cargill
KPN
Ikea
James Dyson Awards
Panasonic
Rabobank
Flow Money Automation
Muji
Ricoh
Nederlandse Loterij
PVH
Volkswagen
Ioox

© 2021 Alejandra Blasco. All rights reserved.